Confidential Proposal · March 2026
LEAR CAPITAL
× VO2 STRATEGY

A podcast performance strategy built to diversify Lear's media mix and reach high-intent precious metals investors at scale.

Channel
Podcast
Shows Identified
21 podcasts
Monthly Reach
4.4M impressions
Format
Host-Read
DIVERSIFY MEDIA MIX · REDUCE SINGLE-SHOW RISK · HOST-READ TRUST · REACH INVESTORS 40-65 · FULL-FUNNEL ATTRIBUTION · PRECIOUS METALS AUDIENCE ·
DIVERSIFY MEDIA MIX · REDUCE SINGLE-SHOW RISK · HOST-READ TRUST · REACH INVESTORS 40-65 · FULL-FUNNEL ATTRIBUTION · PRECIOUS METALS AUDIENCE ·
DIVERSIFY MEDIA MIX · REDUCE SINGLE-SHOW RISK · HOST-READ TRUST · REACH INVESTORS 40-65 · FULL-FUNNEL ATTRIBUTION · PRECIOUS METALS AUDIENCE ·
● 01 - YOUR PODCAST PLAN

BUILT FOR LEAR. READY TO RUN.

We analyzed 5,000+ podcast properties against Lear's buyer profile- investors 40-65, conservative-leaning, HHI $100K+, retirement-focused. Here are three plan tiers using real shows, real rates, and real performance data. All 45 of your current shows are excluded.

Focused Test
$36K/mo
Shows6
Monthly Impressions1.2M
FormatHost-Read

6 high-fit shows mixing conservative commentary with finance/investing. Prove diversification works in 90 days.

Recommended
Balanced Growth
$75K/mo
Shows12
Monthly Impressions2.6M
FormatHost-Read

12 shows across politics, news, and finance. Doubles your reach while reducing Glenn Beck concentration risk.

Maximum Reach
$148K/mo
Shows21
Monthly Impressions4.4M
FormatHost-Read

Full-scale engine- 21 shows across every vertical your buyer listens to. Morning Wire, Prof G Markets, Mike Rowe, and more.

The Shows

Real rates from our partners. Real audience data from Podscribe. All 45 current Lear Capital shows excluded.

Conservative News & Commentary
The Megyn Kelly Show
The Megyn Kelly Show
News commentary · 59% male · avg age 43
Birch Gold Group already runs here- proven precious metals conversion with Lear's exact demo.
58% renewalCompetitors Here:Birch Gold Group
$14,118
per ep
500K
imps/mo
Bill O'Reilly
Bill O'Reilly's No Spin News
News commentary · 68% male · avg age 44
American Hartford Gold runs here- your competitor is already converting in this audience.
53% renewalCompetitors Here:American Hartford Gold
$8,235
per ep
300K
imps/mo
The Erick Erickson Show
The Erick Erickson Show
Conservative news · 70% male · avg age 46
Swiss America advertises here- direct precious metals competitor validation in this audience.
52% renewalCompetitors Here:Swiss America
$4,706
per ep
170K
imps/mo
Liz Wheeler
The Liz Wheeler Show
Conservative commentary · 74% male · avg age 46
American Hartford Gold runs here- another proven precious metals conversion environment.
58% renewalCompetitors Here:American Hartford Gold
$2,353
per ep
95K
imps/mo
The Benny Show
The Benny Show
Politics · 65% male · avg age 40
Advantage Gold and Patriot Mobile run here- this audience is already buying precious metals.
58% renewalCompetitors Here:Advantage Gold
$7,059
per ep
275K
imps/mo
Bannon's War Room
Bannon's War Room
Politics · 68% male · avg age 44
Birch Gold Group runs here- high-engagement conservative audience primed for precious metals.
90% renewalCompetitors Here:Birch Gold Group
$4,706
per ep
180K
imps/mo
Finance & Investing
Odd Lots
Odd Lots (Bloomberg)
Investing · 78% male · avg age 39
Bloomberg's investing audience- high-income males actively managing portfolios. Natural gold allocation pitch.
69% renewalAdvertisers:Public.comBloomberg
$5,882
per ep
200K
imps/mo
The Compound and Friends
The Compound and Friends
Investing · 92% male · avg age 40
92% male investing audience- the highest male concentration in the plan. These listeners understand portfolio diversification.
65% renewalAdvertisers:Public.comRitholtz
$5,294
per ep
160K
imps/mo
Wealthion
Wealthion
Investing · 82% male · avg age 44
Financial resilience is their entire brand- a gold IRA pitch lands perfectly in this context.
51% renewal
$5,294
per ep
120K
imps/mo
Motley Fool Money
Motley Fool Money
Investing · 71% male · avg age 41
Schwab and Fundrise advertise here- this audience is actively making investment allocation decisions.
63% renewalAdvertisers:SchwabFundrise
$3,529
per ep
140K
imps/mo
Prof G Markets
Prof G Markets
Markets & business · 79% male · avg age 41
Scott Galloway's investing audience- educated, high-income males who follow markets closely.
64% renewalAdvertisers:AdobeLinkedIn
$8,235
per ep
250K
imps/mo
Jill on Money
Jill on Money
Personal finance · 57% male · avg age 45
AmEx and Policy Genius advertise here- listeners actively managing retirement planning.
57% renewalAdvertisers:American ExpressPolicy Genius
$5,882
per ep
180K
imps/mo
News & Political Analysis
Morning Wire
Morning Wire
Daily news · 76% male · avg age 44
Largest conservative daily news podcast- Balance of Nature and Shopify prove this audience converts on DR.
66% renewal
$11,765
per ep
400K
imps/mo
The Commentary Magazine Podcast
The Commentary Magazine Podcast
Political commentary · 73% male · avg age 47
Oldest, wealthiest audience in the plan- 95% HHI over $100K. Premium IRA buyer demo.
50% renewal
$6,176
per ep
175K
imps/mo
Next Up with Mark Halperin
Next Up with Mark Halperin
Political news · 70% male · avg age 48
Avg age 48, 70% male, HHI $100K+, 93% US. The single best demo match for a gold IRA buyer.
70% renewal
$1,588
per ep
90K
imps/mo
THE SAVAGE NATION
THE SAVAGE NATION
News commentary · 73% male · avg age 48
Birch Gold runs here- the oldest average audience of any show in the plan. Peak retirement planning demo.
--Competitors Here:Birch Gold Group
$7,059
per ep
200K
imps/mo
The Way I Heard It
The Way I Heard It with Mike Rowe
History & culture · 70% male · avg age 43
Mike Rowe's working-class male audience trusts his endorsements. Pure Talk and ZipRecruiter prove DR conversions.
54% renewal
$7,059
per ep
250K
imps/mo
● 02 - THE OPPORTUNITY

$68K/MO. ONE SHOW OWNS 70%.

Lear Capital is spending $68K/month on podcast advertising, but $1.05M of $1.5M total has gone to a single show. That level of concentration creates risk- if Glenn Beck changes format, takes a break, or loses audience, your entire podcast strategy stalls. Meanwhile, your competitors are already diversified across shows you're not on.

Current Concentration
70% of spend on one show
Competitor Presence
Birch Gold on 4+ shows you're not
Untapped Vertical
Zero presence on finance/investing pods
● 03 - WHAT VO2 DELIVERS

OUR CAMPAIGNS. OUR RESULTS.

These are actual outcomes from VO2-managed podcast campaigns for direct response brands in conservative and mainstream media.

VO2 Client · Premium Wellness & Nutrition

VO2 managed host-read campaigns across Joe Rogan, Candace Owens, Megyn Kelly. Bottom-funnel activation through mission-aligned creator partnerships.

ROAS2.4X
CPA$40
Conversions60K
Impressions102.8M
VO2 Client · Microbiome Health

VO2 set a 1.2X ROAS goal. Actual results exceeded 2X target through strategic show selection and creative optimization.

ROAS3.2X
CPA$26
Conversions13K
Impressions86.6M

16X ROAS on a single campaign — where timing, culture, and VO2 execution converge.

● 04 - 90-DAY PILOT

TEST. VALIDATE. SCALE.

01

Launch & Learn (Days 1-30)

6 shows across conservative news and finance/investing. Host-read ads with Lear-specific creative. Full Podscribe attribution from day one.

→

First reads live. Data flowing.

02

Validate & Optimize (Days 31-60)

Cut underperformers. Double down on shows driving IRA kit requests. A/B test creative angles (inflation hedge vs. retirement protection vs. portfolio diversification).

→

Clear signal on what converts.

03

Scale & Diversify (Days 61-90+)

Expand to 12-21 shows. Lock in annual deals. Reduce Glenn Beck concentration while growing total reach.

→

Diversified, scalable growth.

READY TO
DIVERSIFY?

Let us build a podcast engine that doesn't depend on a single show.

colin@vo2strategy.com →